What Is Off-Page SEO? 11 Strategies That Work

Building backlinks to different pages on your site works to improve your link profile and increase your page’s/site’s ability to rank in the SERPs. Backlinks also drive referral traffic to your site which helps to improve your user signals and increases your website’s overall traffic. First, work on making your social media profiles more prominent and more active, and don’t be afraid to reach out to new people (especially influencers). The more active you are on social media, the more people will learn to recognize you. If you’re already published in local news outlets or niche industry forums, strive for something more national and visible to the average consumer.

Engaging in event marketing can amplify your off-page SEO efforts by driving traffic, increasing social media engagement, and improving your site’s credibility to search engines. Digital PR involves earning media coverage through press releases, journalist outreach, and newsworthy content. Unlike traditional PR, digital PR focuses on gaining backlinks and brand mentions that enhance search rankings. Content marketing is a crucial off-page SEO technique that involves creating and publishing high-quality, relevant, and valuable content to attract and engage a target audience. By publishing great content, businesses can earn backlinks, gain media attention, and demonstrate their expertise, authoritativeness, and trustworthiness (E-E-A-T).

This method involves finding instances where your website is mentioned but not linked to and requesting that the site owners add a link to your site. A contextual link back to our website was inserted in the article. This section will explore different methods of backlink acquisition. The pattern is obvious – domains with strong authority haven’t just survived these updates, they’ve grown stronger.

Built links

• Local SEO is crucial for ranking high in search results and contributes to your off-page SEO strategy in two ways.
• You can spot this trend by doing basic keyword research and checking the SERPs, or by looking at the high number of Google updates in 2024.
• Look at the “Impressions” column for all of your branded searches.
• While off-page SEO entails various tasks, the best off-page SEO tools can streamline your processes and help your overall SEO strategy.

There are various on-page SEO SEO Anomaly ranking factors, some of which are still unknown to the public. But, there are some tried-and-true known factors that you can start optimizing today for better performance in search results. According to Whitespark, GMB, reviews, and citations make up 56% of total ranking factors for Local Pack results and 19% of total ranking factors for localized organic results.

Responding to these queries can earn your website high-authority backlinks from news sites and publications. For example, even if Homes & Gardens had only mentioned Duchy of Cornwall Nursery without linking, the reference would still support the business’s reputation and search visibility. Influencer marketing is a powerful off-page SEO technique that promotes your brand and content by leveraging the reach and credibility of influencers within your industry. For example, Moz turned this webinar with Mike King into a blog series and shared the key takeaways in a social media carousel shared on LinkedIn and Instagram. On-page SEO and off-page SEO are two essential components of a comprehensive search engine optimization strategy. So, this is a fantastic way to begin building relationships and trust.

This text isn’t visible to the average visitor – alt text is in fact used by screen reader software to help blind internet users understand the content of your images. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will help search engines understand your page’s content. When it comes to building backlinks, it’s important to focus on quality over quantity. A few high-quality backlinks from reputable sites can have a greater impact than numerous low-quality links. To write engaging website content, you’ll need to provide research-backed information in an engaging and concise manner.

The tool will generate a list of related keywords, sorted by search volume. One effective off-page local SEO strategy is to get listed on high-authority local business directories like Google My Business and Yelp. Going with the goal of brand awareness and connection building gives better results. Did you know that 65% of brands use infographics as a marketing strategy? More than 70% of the influencers’ target audience comprises Gen Z and Millenials.

Optimize your Google Business Profile

Get started today with powerful tools that supercharge your off-page strategy. After finding a dead link, reach out to the site owner with a personalized email, politely suggesting your content as a valuable replacement. Keep in mind that influencer marketing is not a one-size-fits-all approach. What works with one influencer or audience may not work with another.

It ensures you provide direct answers to questions, which is what AI search engines want to provide. Every internal linking strategy is different, but for the best results, you should make sure that every new page has at least two to three links to it. Use heading tags throughout your content to break it up and make it more readable and skimmable for users.

Off-page ranking factors

Liraz is an international SEO and content expert, helping brands and publishers grow through search engines. She is Outbrain’s former SEO and Content Director and previously worked in the gaming, B2C, and B2B industries for more than a decade. Talking about brand mentions, we know that in order to be even countable for LLMs, we know that you have some kind of mention elsewhere. So is it brand quotes or thought leadership quotes or your digital PR efforts or anything that can actually bring some valuable mentions to you as a brand? We’re talking about be part of the conversation, be part of the discussions, professional discussions.