How to Easily Perform Your Own 9 Step SEO Audit

For example, a page providing instructions for how to tie a friendship bracelet that’s missing instructional images and essential keywords will rank poorly. Google’s PageSpeed Insights tool includes a page SEO Anomaly experience factor that considers both page load speeds and UX. If your site has long loading times, visitors may become frustrated and navigate away from your page to seek a better experience from competitors. SEO and online presence are deeply interconnected, so improving site performance is a bit of a circular challenge. More engagement leads to better SEO and a higher search engine results page (SERP) placement, but higher SEO leads to more visibility and higher user interaction. Website audits are necessary to ensure your site is getting traffic.

Step #17: Audit Your Structured Data

In addition, you should integrate keywords into your titles and meta descriptions. This will help your pages rank higher in search results for those keywords. WebFX will identify these on-page ranking barriers and recommend the necessary changes with our SEO auditing services. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings. Choosing the right tool can be the difference between making minor tweaks and undergoing a full-scale SEO overhaul. By understanding your requirements and comparing the strengths of these tools, you can ensure that you’re making the most informed decision for your website’s SEO strategy.

High organic traffic indicates you’re bringing in and engaging users with targeted interests, which grows your site’s credibility. Google often modifies its search algorithm through routine updates, which usually focus on limiting spam, vetting content quality, and addressing other SEO concerns. Google PageSpeed Insights is a tool that works in tandem with the Chrome User Experience Report.

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They skip essential keyword research, overlook keyword mapping, and fail to optimize their key pages first. Without this structure, you’ll be guessing and hoping your pages rank for terms that may not even match your content. The bottom line here is that you should always base your decision to optimize Core Web Vitals on your specific audience’s needs and real user data – not just industry trends. If your users live in urban areas with reliable high-speed internet, Core Web Vitals won’t affect them much. But if they’re rural users on slower connections or older devices, site speed and visual stability become critical. In this case, you need to ensure that Google prioritizes and crawls important pages frequently without wasting resources on pages that should never be crawled or indexed.

• Look at contrast, as this is especially important for buttons and links.
• But it does give a better user experience by catering to different users who consume content in different languages.
• While you’re there, take note of your WordPress version (under WordPress) and database version (under Database) as we’ll be using them in a moment.
• With Ahrefs, we can audit your entire website, analyzing its technical performance compared to your competition.

Find pages or links that return (404) errors as broken links frustrate users and hurt SEO. Then, identify oversized assets that slow your page load time, such as images, JavaScript, and CSS files. Last but not least, make sure that canonical URLs are properly implemented to avoid duplicate content issues. Spotting internal linking problems on your site is crucial for maintaining your SEO health. When search engines struggle to understand the relations between content, certain pages may not be crawled or indexed correctly. That’s why this step of the SEO audit checklist is extra important.