On-Page SEO: Complete Guide and Best Practices

But Google has gotten a lot smarter over the years and they actually penalize websites that practice keyword stuffing. So the first time someone comes to your website their web browser has to load all the website files like stylesheets, HTML, images and javascript before accessing the page. Instead, you should compress image files using an image compression tool such as TinyPNG or CompressPNG. Therefore, you should SEO Anomaly make sure that all the images on a page aren’t larger than they need to be and that the images are in the right format. It is believed that PNGs are better for graphics, whereas JPGs are better for photographs.

Use Creative, Keyword-Optimized Meta Descriptions

If your category pages aren’t arranged logically, it’s more difficult for shoppers to find what they’re looking for, leading to increased user frustration and high exit rates. If you’re using an ecommerce builder like Shopify, you’ll be able to easily tweak these titles from your dashboard or website editor. This URL is effective because it features a keyword that shoppers might be looking for (“blue crop top”) and clearly describes what product is sold on the page. Let us help your business find the best tools and solutions to thrive and grow. How often should I post content is a common question most website owners ask.

Why is on-page SEO important?

Anyone who knows anything about SEO knows that keywords are important. You have more characters to work with than a title tag, which you should use to elaborate on what the page is about. When someone performs a search, Google will return results based on what it thinks is the most relevant and provides the best answer. When you follow a typical SEO roadmap you will wind up working on optimizing both on- and off-page elements. That is how you will have the most success with your SEO strategy.

Too many internal links using the same, keyword-stuffed anchor text can appear to search engines that you’re trying to manipulate a page’s ranking. First, ensure that your website works correctly and that your technical SEO is up to par. Secondly, create content that is user-centered and focused on the right keywords.

If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages. Yes, the On-Page suite was designed to help search professionals improve rankings of both their own sites and their clients. The link relevancy tool helps identify your most relevant links and uncovers the ones that might be holding you back. While your competition is focused on metrics, you’ll fly under the radar with more relevant links. With every core update, Google is shifting away from link-focused ranking to using deep-learning AI to ‘understand’ your content and the relevance of your pages. The aim was to push each platform to see how useful its basic tools were and also how easy it was to get to grips with any more advanced tools.

This means that to make your content more relevant to broad topics, you need to enrich your content with related keywords. This is necessary to determine what search terms users are typing in the search box and create content that satisfies their intent. Before publishing content (text, images, audio, or video), the first step is to do keyword research.

What are on-page SEO ranking factors?

I’ve provided the information in this post in a quick-reference checklist below to help you get started optimizing your landing pages. Non-technical elements involve creating high-quality content, optimizing meta tags, and enhancing user engagement. Mobile-friendliness is a key factor in SEO and user experience. With Google prioritizing mobile-first indexing, having a responsive website is more important than ever.

• User Experience in content relies on the strategic use of multimedia elements.
• Enterprise plan features up to 2000 Stealth AI articles and the full On-Page optimization suite.
• Next to page speed, mobile-friendliness is one of the most important on-page SEO ranking factors that influences your SEO ranking.
• Adding internal links is one of the easiest and most overlooked on-page SEO tactics.
• But it’s an important part of your on-page optimization checklist because it can influence whether users click through to your page.
• It impacts your website’s visibility on search engines and the user experience on your site.

Because we know how tough marketing can get, we’ve created this handy guide for you based on our 25++ years of experience in the industry. On-page and off-page SEO are essential SEO tactics every business should incorporate into its digital marketing strategy. That looks like the perfect place to internally link to our guide to toxic backlinks. (If you haven’t published your page yet, enter the URL you plan to use). To find what searchers are looking for, look for common subtopics among top-ranking pages. Unless your page aligns with intent and gives searchers what they’re looking for, your chances of ranking high are slim to none.

In Chapter 2, we discussed the importance of having a crawlable website. Part of a website’s crawlability lies in its internal linking structure. A common misconception is that more keywords translate to better SEO. This can lead to keyword stuffing, which harms readability and user experience, potentially resulting in search engine penalties. Instead, B2B companies should focus on creating valuable, user-oriented content that naturally incorporates keywords based on thorough research and genuine content relevance.