SEO Basics: How to Do SEO for Beginners

Looking at their top pages, we can see that they rank for really high ToF (top of funnel) keywords around horoscopes, answers to interpersonal questions, and celebrities. This link then goes to a landing page that shows you how to start creating this workflow with Zapier. Next up is a popular one that most people in marketing know about — Zapier. Zapier is an automation tool that allows you to connect multiple apps together to create automated workflows.

Enhance Your Local SEO Strategies and Drive Revenue

For example, if you look at job listings for content writers, you’ll see lots of job descriptions that require writers to write only really long articles that are 2,000+ words. Build relationships with influencers by sharing their content and mentioning them in your articles. Participate in communities to get your name out there by visiting and contributing regularly to online groups and forums.

• Links to your homepage are good, but most natural links won’t be to a homepage unless they’re mentioning your brand name specifically.
• It removes unnecessary characters and white space to increase your website performance.
• When a high-authority site links to your website, that elevates your website’s credibility and trustworthiness.
• The Nofollow attribute hints to search engine crawlers to ignore these links.

SEOClerks

The best is to get a trusted website (that is relevant to your website) to link out to you. But even getting mentioned without a link is still important for getting shown in ChatGPT and other LLMs. Adjust your strategy based on performance data to improve results. Off-page SEO focuses on building your site’s authority through external signals. There are also a few subtypes of SEO focusing on specific business conditions such as local SEO, ecomerce SEO, or enterprise SEO.

Next, make sure your images are the optimum size and file format. Google likes large, high-quality images—it just doesn’t love huge file sizes that lead to longer load times. Compress images and use efficient file formats, such as .png or .webp, to improve the user experience and speed up load times. To conduct keyword research, use a free SEO tool like Ahrefs or Ubersuggest.

This helps you focus on the right marketing channels for the trend. When you work with a growing company, spotting trends fast helps you stay ahead of your competitors. And it lets you establish authority in your industry before the market gets saturated. It’s a PR platform, which helps you create and share press releases. It helps you meet the search intent and answer what readers actually want to know.

Before committing to any agency, ask if content development services are offered and, if so, how these services are priced. When choosing an SEO company, it is best to know what you are looking for and what goals you have in mind to help you grow. Do you want to focus on organic growth only or will BHS Links you need other services like paid ad management as well? Make sure their team is communicative, and spend time digging into reviews of their services by business owners who serve in industries like yours. Be wary of SEO companies who promise HUGE results in very short amounts of time, and do not overextend your budget without full transparency about how your metrics will grow. Effective SEO is crucial for driving quality traffic to your website.