Effective SEO Marketing Strategy for 2025

Effective link building is akin to public relations, and it will often bring into play the existing relations of a website owner. The job can be a lot easier when the website owner is an influential person in their field of work or already does a lot of PR work. Determine who will produce content early on in a project and make sure they have sufficient time to do it.

For this portion of your SEO plan, you’ll need to research your competitors’ SEO strategies, keywords they target, and backlink profiles. This analysis provides valuable insights into their strengths and weaknesses, allowing you to identify opportunities to differentiate and outperform them in search rankings. For example, Google prefers that you gain all your backlinks organically, meaning you create content that’s so good that others want to link to it naturally. While this may be easy for big websites, you’ll need to focus more on active link-building strategies if you’re just starting.

• You may want to consider unpublishing some or all of these—just make sure to set up redirects.
• Find out if you’re visible within Google’s AI Overviews (Google AIO).
• Improve site speed by compressing images, leveraging browser caching, and minimizing code (HTML, CSS, JavaScript).
• Using simple language makes your content easier for your users to understand.
• When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for.

Provide a Flawless Page Experience with CWV

As the name suggests, Likely Linkers are people that are likely to link to you. Unfortunately, I didn’t have anything on my blog that covered that super-important topic. Ultimate guides pack an insane amount of information in one place.

As a result, new websites with few links have less authority in the eyes of search engines. While time can fix this, building quality backlinks can help Google recognize your authority more quickly. When ranking your content, search engines look for signs that other users have found it helpful. Lots of relevant links from high-authority websites are a big green flag.

Manual Penalty/Unnatural Links

Double-check that your business name, address, and phone number (NAP) are consistent and accurate across all online platforms. This includes your website, social media profiles, and online directories like Yelp. Reaching a wider audience will help build your brand, establish authority, and increase your online visibility. They also signal to search engines about the hierarchy and relevance of your content. Google created its E-E-A-T framework to evaluate the quality of webpages. This means the search engine prioritizes trustworthy content created by experts.

What is bad for SEO?

If you want more juice, you need to keep planting trees, picking fruit, and pressing fruit from them. You need to keep publishing new content, finding low-hanging keywords, and re-optimizing. All we need to do is skim this list for relevant internal linking opportunities. For example, take the top-ranking pages for “guest blogging.” These all also rank for “guest blogging best practices.” Our page doesn’t rank anywhere in the top 100 for that keyword. And it’s pointless to optimize pages for keywords that have no value for your business.

A well-crafted local SEO strategy is a crucial component of any digital marketing plan for brick-and-mortar businesses. By optimizing for local search, these businesses can specifically target their geographic areas, making it easier to attract BHS Links and engage with local customers. In the beginning stages, it’s easy to audit a site and come up with long lists of pie-in-the-sky ideas for content, link building, technical work, and so on.