On-Page SEO: The Definitive Guide + FREE Template 2025

This will help determine which subtopics you’ll create content around. To make sure that search engines understand what your website is about, you have to provide meta-information that helps them categorize your content. But make no mistake about the factors at the bottom of this list.

This is one of those little things that helps Google understand what your page is all about. But if you want to stay there, your page has to satisfy search intent. Your keyword doesn’t necessarily have to be at the very beginning of your title. This chapter will show you how to write SEO-friendly title tags and descriptions. This page on my site is optimized around the keyword “Channel Description”.

• We recommend working with an SEO consultant to find the best strategy for your site.
• This earns you referral traffic, and the more eyes on a post, the higher the chances of generating backlinks.
• However when you’re linking to pages outside of your control, for example content on other sites, make sure you trust the resource you’re linking to.
• From tracking rankings to monitoring conversions, RevenueCloudFX will provide the full funnel view you want.
• Effective link building can significantly enhance your website’s search engine rankings and overall visibility.

With Moz Pro, you have the tools you need to get SEO right — all in one place.

SEO, therefore, isn’t a perfect science and even when it seems that all optimizations have been implemented, it often requires patience and continual tweaking to see results. Search engines use robots that crawl webpages across the internet in order to determine what content they contain and, in turn, what the pages are about. These bots scan the code, picking up the written text, images, videos and more that appear on webpages to gather all information possible. The index is essentially all possible web results that a search engine stores to provide to a potential searcher.

Then, scroll down to the “Queries” table to see up to 1,000 keywords your site is ranking for. If you’re doing keyword research with the Keyword Magic Tool, find any keyword’s intent by looking at the “Intent” column. Another way to quickly identify a keyword’s intent is to use Semrush’s Keyword Overview tool.

Target localized keywords

Bing Webmaster Tools is a suite of SEO tools that looks at your performance data and analyzes them so you can optimize your pages on Bing search results. SEO analytics tools enable you to monitor the performance of your SEO efforts. These tools identify strategies that work and inform you of your next steps to achieve your goals. An SEO tool like Gumlet lets you check your site’s images and get recommendations on improving your site speed by optimizing images for free. FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching.

Understand what your company’s stakeholders want from search engine optimization and use those as a baseline for creating specific, measurable, achievable, realistic, and timely goals. AI SEO is important because AI usage is growing, with 1 in 10 U.S. users using AI first for online searches. While traditional search engines like Google still dominate search experiences, the growth of tools like ChatGPT is unprecedented. Help search engines and users navigate your site with internal links. Use images, from screenshots to graphics to stock photos, to meet search intent and optimize the user experience.

Like almost any other profession, you need to be equipped with the right tools in order to succeed. The following is a list of popular search engine optimization tools that are used by industry professionals. Schema markup is code (semantic vocabulary) that you put on your website to help search engines return more informative results for users. Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by major search engines. Understanding the nuances of search penalties is important SEO Anomaly for maintaining and improving your website’s visibility. Penalties can significantly impact your site’s search engine rankings, either through automatic algorithmic actions or manual reviews by the search engine’s team.

For ecommerce businesses, the focus is on selling more products. Moz Pro also garners a lot of recognition as one of the top paid SEO tools because it pulls together multiple capabilities into an all-in-one suite. Especially for large-scale businesses, Moz Pro provides a sizable number of components to help your bottom line. While it’s great to get freebies, investing in advanced tools can drive more revenue and qualified leads.

After setting up your project, navigate to the “Issues” tab and search keywords like “mobile” in the search bar. As per Semrush’s Keyword Overview tool, it has a 5.4K US and 13.9K global search volume (as of this writing). So, it’s important to publish high-quality content that is also pleasant to consume on a fast-loading, mobile-friendly, and secure site. To make the most of this exposure, focus on publishing high-quality, valuable content that genuinely helps your visitors.